Lost Guitars: Google book searches, Twitter, and Milagros

Glad to hear of its return, and reminds me of #MilagroBeanFieldWar with its disembodied apendage, #elbrazoOnofre like a milagro charm depicting an arm, truck, or guitar.
Smashing Pumpkins’ Billy Corgan Finally Reunites With Stolen Guitar. ^@RollingStone https://t.co/LK3sdD725G pic.twitter.com/JWAkMCoO4m

— 𝖈𝖍𝖆𝖈𝖆𝖑 (@chacal_lachaise) February 6, 2019

On Tuesday, Corgan’s fortunes changed. A friend of his contacted him with a picture of a guitar that looked like the stolen instrument. But he was still incredulous because he’d been tricked before. “Somebody sent me a picture a couple of weeks ago of another one of my guitars, and I wrote the guy back and said, ‘How did you get my guitar?'” he says. “And he wrote back,

‘Oh, it’s a recreation.’ He’d literally gotten the same stickers, worn them down in the same way and scraped the paint so it looked worn. You could have fooled me.” So he decided to check it out in person. Sure enough, it was the early Seventies Fender Stratocaster that he had been looking for for more than 25 years.

Corgan knows it’s his guitar because it had certain distinguishing marks beyond the psychedelic paint job he’d given it. He recognized the place where a previous owner had carved the initials “KM” into it, and he remembered the placement of certain cigarette burns on the headstock “that I always thought were unsightly.” These were things he’d never talked about in the press, so it would have been impossible for someone to copy them.  

[...] 

Perhaps the most incredible part of it all is that the guitar was ostensibly stolen in the first place; it’s an instrument worthy of a story by Homer. Corgan recalls that about 10 years after Chamberlain sold him the instrument a person he didn’t know asked him if he still owned his guitar. He then described the one that Corgan just got back. “He said, ‘I lent it to Jimmy, it was actually my guitar,'” the singer says. “And I said, ‘Oh, I feel so bad.’ And he wasn’t mad. He was like, ‘Oh, that’s OK. Jimmy’s my friend. If Jimmy sold it to you and you used it, that makes me happy.’ 

“But that’s the guitar’s circuitous history,” he continues. “Jimmy procured it and somebody procured it from me, and now it’s back. This guitar has a certain magical mystery to it. It changed the fortune of my life. So that’s why I felt it would come back to me. It was like the talisman or something, like in Lord of the Rings. It was meant to come back to me.”   

To the Students: What Is and Why the Need for Superb Owl Sunday?

What Is and Why the Need for Superb Owl Sunday?

Hearkening to information that covers copyright infringement and fair use in general and specifically for commercial use, many announcers for companies not sponsoring the "big" event went out of their way not to refer to Sunday's championship game by its official name directly. As a result, they carefully removed the words "Super Bowl" or "Super Bowl Sunday" from their scripts due to the exorbitant amounts "official" sponsorship companies pay for advertising during the game and pregame shows. Read the word official as costing millions of dollars per minute during the game to run a single commercial. According to the CBC:

That's roughly $175,000 per second.

This year's host network, CBS, is charging a record $5.25 million for just a 30-second spot during the championship match-up between the Los Angeles Rams and New England Patriots, reports CNBC's Julia Boorstin. 
(Huddleston, 2019)

But things being ironic and fun, suddenly, misreading or re-emphasizing an alternative spacing of letters produced Suberb Owl instead of the other two words. Of course, this let loose with all sorts of Hedwig cousins flying around the internet as so many puppy bowl howlers.

Here is a collection of backgrounder articles and cautions at the CommLawBlog:
https://www.commlawblog.com/tags/super-bowl-trademark/

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Not to be outdone by all the owl related memes, The Atlantic promoted their gallery of Superb Owl images:

Superb Owl Sunday III - 28 photos of these magnificent nocturnal hunters. If you have some time today before the big game (or are skipping the event entirely) I invite you to have a look, it was a real hoot putting this together. https://t.co/G1aX9U9JFR pic.twitter.com/jDCiHjrJ23—
The Atlantic Photo (@TheAtlPhoto) February 3, 2019

Check them out!

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References

Huddleston, T., Jr. (2019, January 30). This is how much it costs to air a commercial during the 2019 Super Bowl.
      Retrieved February 5, 2019, from CNBC Make It website:
      https://www.cnbc.com/2019/01/30/ how-much-it-costs-to-air-a-commercial-during-super-bowl-liii.html 

Jauron, V. (2019, February 3). A snowy owl rests on Jones Beach on Long Island in New York [Photograph].
      Retrieved from
     https://cdn.theatlantic.com/assets/media/img/photo/2019/02/photos-superb-owl-sunday-
     iii/s25_955699818/main_1200.jpg 

Salmi, Z. (2019, February 3). A barn owl in Galyat, Pakistan [Photograph]. Retrieved from
      https://cdn.theatlantic.com/assets/media/img/photo/2019/02/photos-superb-owl-sunday-
      iii/s09_908304352/main_1200.jpg 

Tag archives: Super Bowl trademark [Blog post]. (n.d.). Retrieved from CommLawBlog website:
      https://www.commlawblog.com/tags/super-bowl-trademark/ 

Taylor, A. (2019, February 3). Superb Owl Sunday III. The Atantic. Retrieved from      https://www.theatlantic.com/photo/2019/02/photos-superb-owl-sunday-iii/581917/ 

TheAtlPhoto. (2019, February 3). Superb Owl Sunday III - 28 photos of these magnificent nocturnal hunters.
     If you have some time today before the big game (or are skipping the event entirely)...
     https://t.co/G1aX9U9JFR  [Tweet]. Retrieved from
     https://twitter.com/TheAtlPhoto/status/1092149813766967297