Yes, the season of light, of life, of new beginnings is almost upon us, and Black Friday (the good kind, of course) is hopefully around the corner. But first, back to two things about this wine label that set it apart from others I have enjoyed.
First, I am a graphics freak, especially labels--from Depression-era California fruit box labels to wine labels. I love the graphics and use of text, their typography, colors, embossing, printing--it all adds up to what the producer/sellers try to say or invent about their products--wrapped up especially for its wine-drinking audience (and typography freaks.)
Secondly, by including this image here, I am not saying that an El Pasoness means that we here exclusively drink wine or any other alcoholic beverage (although many do). No. The image was taken at Sun Harvest Sunday afternoon; and, I had never seen this wine. And that makes the finding fun. It was something new, reminded me of things I am interested in (graphic, typography, and rhetoric) and finding trendy things on-the-fly. How many times can you say you had fun while shopping these days?
I saw this bottle because I was looking for a cheap (yes, cheap--not affordable nor amusing nor any other euphemistic word for a headache producing bottle of cheap) white wine for roasting a 40 clove of garlic chicken tomorrow night. And next: pino noir, apart from being a red wine, was so out of my budget for cooking 40 clove roast chicken. But not so much for drinking. Well, OK. Festive drinking. Perhaps I will get a bottle when I go back for Beaujolais Nouveau, aka the newborn of reds, when it comes out next week.
In any event, I love this label. It is deceptively and overtly simple. Here, an old typewritten style (Courier), all mono-spaced and clear, with another, a handwritten styled typeface litters words about the wine's name--scattered descriptives that impart your sensations and experiences should you drink this wine. The label just straight up propagandizes, attempts to sell, and display it all at the same time. Nicely subversive and different. It is as if it were a dramatization of how a synesthete might see (or not) the descriptive, if they tasted the wine for the first, second, or twenty-second time.
Speaking of which, and this is probably more for my memory than what you may want to know about, but I heard the best explanation and description of just that neuro-sensory condition (that people "'enjoy," according to the show's host) on the NPR Now show broadcast on the sat rad. While I had hoped to find a free podcast link, (you must purchase this show,) the link does provide a good overview of the show and what synesthesia is and what it means to those who experience it.
In any event, happy shopping and enjoy the season! That is all we truly have control over, right. Of course, right! L'Chaim! And Salud!
Arg! Apologies for