What Is and Why the Need for Superb Owl Sunday?
Hearkening to information that covers copyright infringement and fair use in general and specifically for commercial use, many announcers for companies not sponsoring the "big" event went out of their way not to refer to Sunday's championship game by its official name directly. As a result, they carefully removed the words "Super Bowl" or "Super Bowl Sunday" from their scripts due to the exorbitant amounts "official" sponsorship companies pay for advertising during the game and pregame shows. Read the word official as costing millions of dollars per minute during the game to run a single commercial. According to the CBC:
That's roughly $175,000 per second.
This year's host network, CBS, is charging a record $5.25 million for just a 30-second spot during the championship match-up between the Los Angeles Rams and New England Patriots, reports CNBC's Julia Boorstin.
But things being ironic and fun, suddenly, misreading or re-emphasizing an alternative spacing of letters produced Suberb Owl instead of the other two words. Of course, this let loose with all sorts of Hedwig cousins flying around the internet as so many puppy bowl howlers.
Here is a collection of backgrounder articles and cautions at the CommLawBlog:
Not to be outdone by all the owl related memes, The Atlantic promoted their gallery of Superb Owl images:
Superb Owl Sunday III - 28 photos of these magnificent nocturnal hunters. If you have some time today before the big game (or are skipping the event entirely) I invite you to have a look, it was a real hoot putting this together. https://t.co/G1aX9U9JFR pic.twitter.com/jDCiHjrJ23—
The Atlantic Photo (@TheAtlPhoto) February 3, 2019
Check them out!
Huddleston, T., Jr. (2019, January 30). This is how much it costs to air a commercial during the 2019 Super Bowl.
Retrieved February 5, 2019, from CNBC Make It website:
Jauron, V. (2019, February 3). A snowy owl rests on Jones Beach on Long Island in New York [Photograph].
Salmi, Z. (2019, February 3). A barn owl in Galyat, Pakistan [Photograph]. Retrieved from
Tag archives: Super Bowl trademark [Blog post]. (n.d.). Retrieved from CommLawBlog website:
Taylor, A. (2019, February 3). Superb Owl Sunday III. The Atantic. Retrieved from https://www.theatlantic.com/photo/2019/02/photos-superb-owl-sunday-iii/581917/
TheAtlPhoto. (2019, February 3). Superb Owl Sunday III - 28 photos of these magnificent nocturnal hunters.
If you have some time today before the big game (or are skipping the event entirely)...
https://t.co/G1aX9U9JFR [Tweet]. Retrieved from