What Is and Why the Need for Superb Owl Sunday?
Read the word official as costing millions of dollars per minute during the game to run a single commercial. According to the CBC:
That's roughly $175,000 per second (Huddleston, 2019).
This year's host network, CBS, is charging a record $5.25 million for just a 30-second spot during the championship match-up between the Los Angeles Rams and New England Patriots, reports CNBC's Julia Boorstin.
Here is a collection of backgrounder articles and cautions at the CommLawBlog:
The Atlantic Photo (@TheAtlPhoto) February 3, 2019
Huddleston, T., Jr. (2019, January 30). This is how much it costs to air a commercial during the 2019 Super Bowl.
Retrieved February 5, 2019, from CNBC Make It website:
Jauron, V. (2019, February 3). A snowy owl rests on Jones Beach on Long Island in New York [Photograph].
Salmi, Z. (2019, February 3). A barn owl in Galyat, Pakistan [Photograph]. Retrieved from
Tag archives: Super Bowl trademark [Blog post]. (n.d.). Retrieved from CommLawBlog website:
Taylor, A. (2019, February 3). Superb Owl Sunday III. The Atantic. Retrieved from https://www.theatlantic.com/photo/2019/02/photos-superb-owl-sunday-iii/581917/
TheAtlPhoto. (2019, February 3). Superb Owl Sunday III - 28 photos of these magnificent nocturnal hunters.
If you have some time today before the big game (or are skipping the event entirely)...
https://t.co/G1aX9U9JFR [Tweet]. Retrieved from